quinta-feira, março 04, 2010

come together

We have, in our first 100 days plan, incorporated a very strict outline covering "in which countries do we need to set up what?"

There are potentially mature markets like Canada that are currently not serviced. There is Brazil. India. China. Australia. There are so many areas where we have very little, or insufficient representation. In the first 100 days, we want to put that right. We want to use the momentum that is currently there for the brand. So many people have expressed interest in being our representatives in those countries. But we have to assess them carefully so as to avoid mistakes. Appointing a distributor that doesn't live up to your expectations can be worse than not having any representation because you have to un-do the damage that was caused by making the wrong appointment.

So there's so much we have to do in this respect. This is all part of the first 100 days plan.


Victor Muller, presidente da Saab, me fazendo abrir um sorriso no rosto só por saber que o Brasil existe e que ainda não tem representação da marca. cheguem logo, por favor!

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